Viral hits爆款 leave traces有迹可循 Inspiration灵感 can be made可被制造

The Engine is the system behind everything we make: a discovery and manufacturing engine for content ideas that spread.灵感引擎是我们做的每件事背后的系统:一座高传播内容灵感的发现与制造引擎。

A product of the engine.引擎的一个产物。

OP-01
Nobody tells you this about…没人告诉你的是……
GR-13
Why is this so expensive?凭什么这么贵?
Nobody tells you why没人告诉你的是,凭什么 that damn video那条该死的视频 is so expensive.这么贵。
made of OP-01 + GR-13由 OP-01 + GR-13 重组而来
Brand
HypeMachine
Product产品
Content marketing: plans and services内容营销方案与服务
Angle价值切入点
A lower CPM更低的 CPM
Audience目标用户
Product growth teams产品增长部门

The element table元素表

How the Engine works, in four moves引擎怎么工作,四步

One round of the Engine runs from a point to a plane: an idea, grown into a campaign, unfolded into a full plan.引擎的一轮,由点入面:一个点子,长成 campaign,再铺开成完整计划。

01

Spot the meme模因识别

From content that’s already spreading, spot the thing that makes it spread.从已经在传播的内容里,认出让它被传播的那个东西。

02

Recombine元素重组

Take it apart, then recombine the elements around your product.把它拆成元素,围着你的产品重新组合。

the line above came out of this step上面那句,就是从这一步出来的
03

Build the campaign做成 campaign

Turn the recombined idea into a full campaign.把重组出的点子变成一个完整的 campaign。

04

Plan the whole run铺开执行计划

The campaign unfolds into a full plan: who should post it, how it gets shot, and what happens next.campaign 再铺开成完整的执行计划:谁来发、怎么拍、后续动作。

One engine, two ways out.一座引擎,两路输出。

the engine’s output, split by application引擎的输出,按应用分流

Creator Marketing达人营销

The Engine’s ideas and plans, put into the right hands — short-run campaigns on creators’ own reach and credibility.引擎的点子与计划,交给对的人——短期 campaign,靠达人自带的流量与背书。

More on Creator Marketing了解达人营销

UGC FarmUGC Farm

The Engine’s ideas on a daily schedule — months of publishing, data looping back, costs driven down round by round.引擎的点子,按日运转——数月连更,数据一遍遍回流,成本一轮轮压低。

More on UGC Farm了解 UGC Farm
⚠︎ Warning — content going viral警告 — 内容病毒式传播中 ⚠︎

Tell us what you’re making.告诉我们你在做什么。

Every campaign here starts with one conversation.这里的每一次合作,都从一次对话开始。

Get in touch联系我们